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GhanaWeb, AAG partner to develop Ghana’s advertising, marketing industry

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GhanaWeb, AAG partner to develop Ghana’s advertising, marketing industry

Ghana’s leading digital news and online advertising portal, GhanaWeb, has entered into a partnership with the Advertising Association of Ghana (AAG) to help improve Ghana’s advertising industry with thought leadership and knowledge exchange about marketing and advertising.

Through its representatives, Advertiser and Publisher Solutions Ghana Ltd. (ADPU), GhanaWeb will provide advertising and marketing solutions like the GhanaWeb Reporter, GhanaWeb Business Pages and GhanaWeb TV to AAG to enhance knowledge exchange and education on marketing and advertising among others to its members and any marketing and advertising professional.

Mr. Ekow Blankson, Commercial Manager of ADPU and GhanaWeb’s representative expressed the need for Ghana’s advertising and marketing industries to embrace digital transformation and catch up with all the opportunities that technology provides to marketing and advertising.

“As an intermediary in-house agency for the AfricaWeb Group, ADPU will offer tailor-made advertising solutions to other agencies and their clients and work together with the AAG. As a thought leader in digital innovations, ADPU, representing GhanaWeb, can be reached to provide solutions to bugging problems in digitalisation and to drive the speed and ease of product offering to customers,” he said.

Mr. Francis Dadzie, the Executive Director of AAG was enthusiastic about the collaboration with the hope that advertising agencies would benefit from the digital innovations of GhanaWeb.

“This collaboration would give us the opportunity to reach a wider audience and get us a trump card of the digital innovations of Ghana Web, expand and satisfy our clients,” he said.

The long-term partnership would see GhanaWeb promoting the activities of the Advertising Association of Ghana (AAG), effective research work of its members, and sharing new trends and tips to educate and improve the marketing and advertising knowledge of its members and the general public.

Marc Stubbé, AfricaWeb Group CEO endorsed the partnership of GhanaWeb and AAG which he believes will foster the growth of both parties.

“Technology and digital developments have a big impact on the marketing industry worldwide. Advertising has become more data-driven and shows real-time results. We want to support the need for education and knowledge by making some of our digital assets available to AAG, which is the authority and advocate for developing the advertising and marketing practice in Ghana. We will be helped as well by doing this since more knowledge and understanding will also increase the appreciation of the innovation that GhanaWeb brings to the advertising community in Ghana,” he said.

Explore the AAG Blog on GhanaWeb at: ghanaweb.com/advertising/aag

About GhanaWeb

GhanaWeb is Ghana’s leading digital news and online advertising portal democratising journalism, promoting freedom of expression, empowering content creators and driving business growth.

The open platform launched in 1999 operates under the laws of the Netherlands, a legal setup that allows Ghanaians to express themselves freely through opinion articles, multimedia content and comments.

The platform also hosts millions of user-generated content published through the GhanaWeb Reporter which is a digital media sharing platform integrated into the GhanaWeb App to give citizen journalists and content creators direct access to publish a wide range of local content.

Under the AfricaWeb umbrella, GhanaWeb has launched digital product innovations including the GhanaWeb TV, GhanaWeb Reporter, GhanaWeb Club, GhanaWeb Memorial, and GhanaWeb Business Pages among others.

GhanaWeb is very popular among Ghanaian migrants in the United States, United Kingdom and Europe. These loyal visitors and the millions of readers in Ghana have made GhanaWeb the most popular news website in Ghana and the third most visited website in the country after Google and YouTube.

About Advertising Association of Ghana

The Advertising Association of Ghana (AAG) is the industry body and professional institute for Ghana’s thriving and highly potent advertising and marketing communications business. AAG advises, analyzes, comments, educates, informs, inspires, innovates, lobbies, promotes, sets standards and rewards marketing communications that work. The AAG is a non-profit making organization and is funded by member subscriptions.

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Global Citizen Festival raises $2.4 Billion to end extreme poverty

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Global Citizen Festival raises $2.4 Billion to end extreme poverty

Pledges totalling $2.4billion were announced as part of activities to mark the Global Citizen Festival in New York City and Accra on Saturday, September 24, 2022.

Key commitments were announced to celebrate the 10th anniversary of the festival’s impact and advocacy, through the hard work of many partner organizations.

A statement issued by Global Citizen said the 2022 Festival saw “more than US$800 million announced to end extreme poverty NOW and US$1.6 billion announced by the European Commission and Canada as part of the seventh replenishment of the Global Fund to Fight AIDS, Tuberculosis, and Malaria on Sept. 21, in addition to the announcement of five companies signing on to the UN-led Race to Zero initiative to reach net-zero emissions by 2050”.

 

Of this funding, more than US$440 million was earmarked exclusively to initiatives to end extreme poverty on the African continent, with the remainder intended to reach people around the world, including across Africa.
The Global Citizen Festival campaign announced commitments by world leaders and governments in support of ending poverty now, including Canada, Belgium, Denmark, the European Commission, Germany, Ghana, Lithuania, Luxembourg, Malta, the Netherlands, Norway, Slovenia, United Nations, and the United States.

From around the world, messages of support for Global Citizen’s End Extreme Poverty NOW campaign were received by President Joe Biden and First Lady Dr. Jill Biden, President of France Emmanuel Macron, Prime Minister of Spain Pedro Sánchez, COP27 Youth Envoy Dr. Omnia el Omrani, Taoiseach of Ireland Micheál Martin, Dr. Phumzile Mlambo-Ngcuka, World Health Organization Director-General Dr. Tedros, COP26 President Alok Sharma, Former Secretary-General of the United Nations Ban Ki-moon, US Rep. Jamie Raskin, US Rep. Ann Wagner, and US Rep. John Curtis.

Financial and policy announcements were also made by many corporate, philanthropic, and NGO partners including Accenture, Cisco, Citi, Delta, the Dutch Postcode Lottery, Ford Foundation, Gavi and Girl Effect, the Global Menstrual Equity Hygiene Accelerator, Lego Foundation, Procter & Gamble, Rotary International, Verizon, WWT, YouTube and Google.org.
“Amidst all the doomsday messages we hear today, hope lies in the fact that millions of citizens are rising up to take action, more than any other point in history. 10 years ago, Global Citizen was just an idea – and 10 years from now we’ll see a generation of Global Citizens running for office, starting companies, and transforming communities,” said Hugh Evans, Co-Founder and CEO, Global Citizen.
In support of the Global Citizen campaign to defend the planet and take climate action NOW, five businesses officially signed on to the Race to Zero campaign to achieve net zero carbon emissions by 2050 as a part of Global Citizen Festival, including American Eagle Outfitters, Betterfly, Harith General Partners, Juan Valdez Café, and WWT.
Global Citizens have taken more than 2 million actions with Global Citizen in 2022 to help achieve Global Citizen’s mission to End Extreme Poverty NOW, more than doubling the record previously set by the international advocacy organization.
“With 43 days to go to COP, we need countries to move from pledges to implementation — as youth we have a critical role to play in making sure our nations do not backtrack on their promises,” said Dr. Omnia el Omrani, COP27 youth envoy, in a video message to Global Citizens at Global Citizen Festival.
With stages in Accra and New York, the event captured the Global Citizen ethos, channelling an eclectic array of musical talent in support of our efforts to End Extreme Poverty NOW and build momentum ahead of the G20 summit and UN Climate Conference, COP27, both in November.

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BOST profit: State-owned enterprises can deliver value with right leadership – NAPO

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BOST profit: State-owned enterprises can deliver value with right leadership – NAPO

Minister of Energy, Dr. Matthew Opoku Prempeh, has commended the Bulk Oil Storage and Distribution Company Limited (BOST) for the turnaround in its operational and revenue fortunes.

This comes on the back of the state-owned firm, increasing its profits to GH¢161million in 2021 after it recorded a loss of GH¢291 million in 2020.

Speaking at the first Annual General Meeting of the company, Dr. Opoku Prempeh said the development demonstrates that state-owned enterprises can deliver value through the right leadership and management to boost national development.

“The transformation is indeed massive, as evidenced in improved operational efficiency. This is the path to go if we should attain the path of State-Owned Enterprises contributing to the fiscal policy of government for its national growth and development agenda. Imagine if 100 SOEs each made GH¢150million net income,” Dr. Opoku Prempeh said.

The Minister disclosed that the improvement in BOST’s revenue was due to a core business strategy and an increase in petrol and diesel sales revenue of about 83 percent.

He added that an amount of US$611 million paid from the US$624 million debt accumulated in 2017 was generated from BOST’s internally generated funds.

The sector minister also lauded the management of the state-owned firm for the effective utilisation of revenue generated from the nine pesewas BOST margin on petroleum products.

He explained that proceeds from the petroleum levy were used to undertake renovation and repair works on fuel depots, decommissioning of tanks, revamping four river barges for fuel transportation on the Volta Lake, and the upgrade of the Akosombo jetty.

“The rest are upgrade and replacement of loading arms, pumps and valves across all the depots at Buipe-Bolgatanga-Petroleum-Product-Pipeline; Tema-Akosombo-Petroleum Product-Pipeline; and Bolgatanga Petroleum Export Depot among others.”

He continued, “Comparing figures, I also saw BOST reducing its administrative expenses from as high as GH¢538 million in 2016 with a staff strength of 349 to GH¢212 million in the year 2021 with a staff strength of 487.

The energy minister also commended BOST for deploying cost-cutting measures in its operations.

“Genuine administrative costs grow upward and not downward due to factors like inflation among others but I would like to commend management for the prudence that resulted in these massive reductions in the cost of operations.

The company is spending less while achieving more for the government and people of Ghana; from the face of the record, this is an impressive performance that the company’s board and management need to be commended for,” the energy minister stated.

Dr. Opoku Prempeh in his concluding remarks reaffirmed BOST of government’s commitment to make the entity an effective and profitable one.

“I am aware of recent developments in the mass media on BOST, but I am also aware of the political economy around operations of the company. Government is also aware of the turf-war to get the company derailed, and we are not falling for those who seek to engage the reverse button,” he emphasised.

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Silver Star loses benz dealership deal in Ghana

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Silver Star loses benz dealership deal in Ghana

Silver Star Auto Limited, a popular automobile firm in Ghana has lost its deal as the authorized distributors of Mercedes benz in Ghana.

A Press Statement issued on Thursday, September 15, 2022 by the Company said Mercedes Benz Germany has decided to engage a new multinational dealer for the Ghanaian and West African market at large albeit leading the market share by far in Ghana for luxury vehicles.

“We have tried our level best to make a case with Mercedes-Benz in Germany without luck, all appeals failed to have produce any response from them leaving us no choice but to seek redress from the courts,” the company said in its statement.

Despite the separation, SSAL assured its customers that it will still remain an independent trusted partner for Mercedes-Benz advice, support, and aftersales service.

Below is the full statement

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