The Group Head of Marketing and Corporate Affairs at the insurance group, Hollard Ghana, Cynthia Ofori-Dwumfuo, is the Chartered Institute of Marketing Ghana’s (CIMG) Marketing Practitioner of the Year, 2021. She was honoured at the just-ended 33rd Annual National Marketing Performance Awards ceremony at the Labadi Beach Hotel.
This year’s event was under the theme “Creative Marketing and Innovation in a Volatile Global Economy.” CIMG recognised Cynthia for leading Hollard Ghana’s innovative brand-building efforts. In addition, they cited her for excellence in marketing insights, people, corporate and reputation management, CSR, and sound marketing strategies. According to the Institute, this set Cynthia and Hollard apart as corporate achievers for 2021.
Cynthia expressed gratitude to the Governing Council of CIMG for the honour. She said, “Thank you! It’s fulfilling to be acknowledged by the prestigious CIMG for our quest to create and secure a better future through inventive marketing. Impactful marketing happens at the confluence of visionary leadership, an enabling environment, purpose, hard work, a fantastic team, and a great brand style. It takes a village, so I thank Hollard, my family, and the extended community for their supportive advocacy. “Akpe na wo,” to Group CEO Patience Akyianu, MDs Daniel Addo and Nashiru Iddrisu, and the larger purple team, especially Elorm Senah and Aviel Benni Derry.”
“Marketing insurance is no small feat, especially in this volatile global economy. It requires the right expert to drive strategic brand and customer initiatives that are attractive to target audiences. Hollardite Cynthia has been remarkable at promoting our vibrancy and business purpose. Her impactful work with her team has resulted in our group’s exceptional brand growth. Also, her collaborative work with our People Team has seen increased staff engagement and company pride.”
“Furthermore, through our unconventional brand engagements, she has undoubtedly spurred a burst of competitive activity in our previously quiet insurance industry. As a result, she has contributed to increasing insurance penetration in Ghana while making us a favourite. We are proud of her CIMG achievement and dedicate the win to our customers, partners, and stakeholders for being receptive audiences. As a marketing-oriented company, we will continue to serve them better through our original products, distinctive distribution channels, and customised policies curated for every need”, Patience added.
About Cynthia Eyram Ofori-Dwumfuo
In 2021, Cynthia was named a top 25 innovator in Europe, the Middle East & Africa in the prestigious SABRE (Superior Achievement in Branding, Reputation, and Engagement) Innovator 25 list by globally respected PRovoke Media. Moreso, she is called one of the Top 10 Women in PR by Women in PR Ghana and listed by Avance Media among the 50 Most Influential Young Ghanaians in Leadership and Civil Society.
Cynthia is currently the Group Head of Marketing and Corporate Affairs at Hollard Ghana. Previously, she held senior roles at top advertising and communications agencies and worked in the USA, UK and pan-Africa. Consulting, she coordinated local and international projects, some funded by Rockefeller Foundation and CGAP/World Bank.
Cynthia is the Board Chair for the Springboard Roadshow Foundation and serves on several boards, including the executive council of the Institute of Public Relations Ghana.
She is an Accredited Public Relations Professional (APR) with an MA in Professional Communication from Clemson University, USA, and a BA in Economics from Kwame Nkrumah University of Science and Technology.
About Hollard Ghana
Hollard is the country’s favourite insurance group, with subsidiaries Hollard Insurance and Hollard Life Assurance. The group combines its deep local knowledge of the market, having operated for 25 years as Metropolitan Insurance, with the world-class expertise of an international brand in 18 countries worldwide. With feet firmly planted on Ghanaian soil but headquartered in South Africa, Hollard delivers cutting-edge solutions customised to unique risks. Through its subsidiaries, the group offers different life and general insurance products, including funeral, personal accident, motor, business, travel, home, and more, and can be reached via the following means: 0501603967 (Hollard Insurance) and 0501533698 (Hollard Life). Beyond various nationwide office branches and Hollard 2U franchise shops. Find Hollard at Shell Fuel Station Welcome Shops, Melcom stores and online at www.hollard.com.gh, www.melcom.com/hollard-insurance and www.jumia.com.gh.
Global Citizen Festival raises $2.4 Billion to end extreme poverty
Pledges totalling $2.4billion were announced as part of activities to mark the Global Citizen Festival in New York City and Accra on Saturday, September 24, 2022.
Key commitments were announced to celebrate the 10th anniversary of the festival’s impact and advocacy, through the hard work of many partner organizations.
A statement issued by Global Citizen said the 2022 Festival saw “more than US$800 million announced to end extreme poverty NOW and US$1.6 billion announced by the European Commission and Canada as part of the seventh replenishment of the Global Fund to Fight AIDS, Tuberculosis, and Malaria on Sept. 21, in addition to the announcement of five companies signing on to the UN-led Race to Zero initiative to reach net-zero emissions by 2050”.
Of this funding, more than US$440 million was earmarked exclusively to initiatives to end extreme poverty on the African continent, with the remainder intended to reach people around the world, including across Africa.
The Global Citizen Festival campaign announced commitments by world leaders and governments in support of ending poverty now, including Canada, Belgium, Denmark, the European Commission, Germany, Ghana, Lithuania, Luxembourg, Malta, the Netherlands, Norway, Slovenia, United Nations, and the United States.
From around the world, messages of support for Global Citizen’s End Extreme Poverty NOW campaign were received by President Joe Biden and First Lady Dr. Jill Biden, President of France Emmanuel Macron, Prime Minister of Spain Pedro Sánchez, COP27 Youth Envoy Dr. Omnia el Omrani, Taoiseach of Ireland Micheál Martin, Dr. Phumzile Mlambo-Ngcuka, World Health Organization Director-General Dr. Tedros, COP26 President Alok Sharma, Former Secretary-General of the United Nations Ban Ki-moon, US Rep. Jamie Raskin, US Rep. Ann Wagner, and US Rep. John Curtis.
Financial and policy announcements were also made by many corporate, philanthropic, and NGO partners including Accenture, Cisco, Citi, Delta, the Dutch Postcode Lottery, Ford Foundation, Gavi and Girl Effect, the Global Menstrual Equity Hygiene Accelerator, Lego Foundation, Procter & Gamble, Rotary International, Verizon, WWT, YouTube and Google.org.
“Amidst all the doomsday messages we hear today, hope lies in the fact that millions of citizens are rising up to take action, more than any other point in history. 10 years ago, Global Citizen was just an idea – and 10 years from now we’ll see a generation of Global Citizens running for office, starting companies, and transforming communities,” said Hugh Evans, Co-Founder and CEO, Global Citizen.
In support of the Global Citizen campaign to defend the planet and take climate action NOW, five businesses officially signed on to the Race to Zero campaign to achieve net zero carbon emissions by 2050 as a part of Global Citizen Festival, including American Eagle Outfitters, Betterfly, Harith General Partners, Juan Valdez Café, and WWT.
Global Citizens have taken more than 2 million actions with Global Citizen in 2022 to help achieve Global Citizen’s mission to End Extreme Poverty NOW, more than doubling the record previously set by the international advocacy organization.
“With 43 days to go to COP, we need countries to move from pledges to implementation — as youth we have a critical role to play in making sure our nations do not backtrack on their promises,” said Dr. Omnia el Omrani, COP27 youth envoy, in a video message to Global Citizens at Global Citizen Festival.
With stages in Accra and New York, the event captured the Global Citizen ethos, channelling an eclectic array of musical talent in support of our efforts to End Extreme Poverty NOW and build momentum ahead of the G20 summit and UN Climate Conference, COP27, both in November.
BOST profit: State-owned enterprises can deliver value with right leadership – NAPO
Minister of Energy, Dr. Matthew Opoku Prempeh, has commended the Bulk Oil Storage and Distribution Company Limited (BOST) for the turnaround in its operational and revenue fortunes.
This comes on the back of the state-owned firm, increasing its profits to GH¢161million in 2021 after it recorded a loss of GH¢291 million in 2020.
Speaking at the first Annual General Meeting of the company, Dr. Opoku Prempeh said the development demonstrates that state-owned enterprises can deliver value through the right leadership and management to boost national development.
“The transformation is indeed massive, as evidenced in improved operational efficiency. This is the path to go if we should attain the path of State-Owned Enterprises contributing to the fiscal policy of government for its national growth and development agenda. Imagine if 100 SOEs each made GH¢150million net income,” Dr. Opoku Prempeh said.
The Minister disclosed that the improvement in BOST’s revenue was due to a core business strategy and an increase in petrol and diesel sales revenue of about 83 percent.
He added that an amount of US$611 million paid from the US$624 million debt accumulated in 2017 was generated from BOST’s internally generated funds.
The sector minister also lauded the management of the state-owned firm for the effective utilisation of revenue generated from the nine pesewas BOST margin on petroleum products.
He explained that proceeds from the petroleum levy were used to undertake renovation and repair works on fuel depots, decommissioning of tanks, revamping four river barges for fuel transportation on the Volta Lake, and the upgrade of the Akosombo jetty.
“The rest are upgrade and replacement of loading arms, pumps and valves across all the depots at Buipe-Bolgatanga-Petroleum-Product-Pipeline; Tema-Akosombo-Petroleum Product-Pipeline; and Bolgatanga Petroleum Export Depot among others.”
He continued, “Comparing figures, I also saw BOST reducing its administrative expenses from as high as GH¢538 million in 2016 with a staff strength of 349 to GH¢212 million in the year 2021 with a staff strength of 487.
The energy minister also commended BOST for deploying cost-cutting measures in its operations.
“Genuine administrative costs grow upward and not downward due to factors like inflation among others but I would like to commend management for the prudence that resulted in these massive reductions in the cost of operations.
The company is spending less while achieving more for the government and people of Ghana; from the face of the record, this is an impressive performance that the company’s board and management need to be commended for,” the energy minister stated.
Dr. Opoku Prempeh in his concluding remarks reaffirmed BOST of government’s commitment to make the entity an effective and profitable one.
“I am aware of recent developments in the mass media on BOST, but I am also aware of the political economy around operations of the company. Government is also aware of the turf-war to get the company derailed, and we are not falling for those who seek to engage the reverse button,” he emphasised.
Silver Star loses benz dealership deal in Ghana
Silver Star Auto Limited, a popular automobile firm in Ghana has lost its deal as the authorized distributors of Mercedes benz in Ghana.
A Press Statement issued on Thursday, September 15, 2022 by the Company said Mercedes Benz Germany has decided to engage a new multinational dealer for the Ghanaian and West African market at large albeit leading the market share by far in Ghana for luxury vehicles.
“We have tried our level best to make a case with Mercedes-Benz in Germany without luck, all appeals failed to have produce any response from them leaving us no choice but to seek redress from the courts,” the company said in its statement.
Despite the separation, SSAL assured its customers that it will still remain an independent trusted partner for Mercedes-Benz advice, support, and aftersales service.
Below is the full statement
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- England defender Harry Maguire gets roasted in Ghanaian parliament (Video) December 4, 2022
- Ghana vs Switzerland (2-0) Full Highlights Goals, Pre-Qatar 2022 FIFA World Cup Friendly Match (Video) November 18, 2022
- StorONE is transforming software-defined storage November 17, 2022
- ICANN Boost Africa Internet Access with New Root Server November 17, 2022
- Parliament to begin implementing no scanning, no entry directive today November 17, 2022
- PIAC, GNPC expected at Ofori-Atta censure hearing today November 17, 2022
- Public university workers remain on strike after continued stalemate November 17, 2022
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